Parable New York

branding/clothing

Parable is a streetwear clothing company that I co-founded with a good friend in 2013. We independently raised money through Indiegogo to produce a collection of shirts and a five-panel hat for that summer. I was the lead designer and worked with a local screen-printer in downtown New York to produce the garments and with a manufacturer in Auckland, New Zealand to produce the hat. To market our collection, we created a summer lookbook, with locations all shot in the city.

More Projects